The approach to website visuals has changed dramatically over the past 20 years. This is due to not only the “boom” of information technologies, but also to Internet users - they largely dictate the fashion for web design: like / dislike, convenient / not convenient. In this regard, any modern resource must have:
an adaptive layout (correct display on mobile devices);
flat design (simplicity, sophistication, minimalism);
scrolling by sections (for the convenience of interacting with the information);
fixed navigation (quick transition to sections);
large-format photo on the background, video background (attracts attention, has a pleasant visual);
Although the listed tools are basic, they increase the “selling” potential of the Internet resource, contribute to the growth of traffic and purchasing activity.
Modern web site design, among other properties, must necessarily have three main rules:
The color scheme style is made, taking into account the characteristics of the target audience (gender, age, etc.).
Font details such as weight, serifs, kerning have been taken into account.
The images are of high quality, responsive and true to the page’s size.
convenient navigation;
quick memorability of a web resource;
good psychological perception;
emphasizing the status of the company / brand image;
increasing confidence in the offered goods / services;
a sense of integrity and comfort;
disposition to shopping.
Minimalism
Although this is not a new approach to the visual design of Internet portals, in 2019 it played in a new way. It is the attractive minimalism that does not distract the visitor from studying basic information, captivates with aesthetics and leads to conversion action faster.
Animation over the background
Unobtrusive moving bubbles, waves, abstractions on top of the background on the home page make it “stick” and can increase such an important indicator as the average session duration on the site.This is a good solution if you want a simple and tasteful design.
Creative doodles
If you need to emphasize the individuality of the company and profitably singularize it from competitors, it is best to do this with the help of doodles - illustrations on the main page, drawn by hand. They allow you to easily create the necessary atmosphere on the web portal, combine the style and leave a pleasant “visual aftertaste” for the visitors.
Want to order a modern web site design but still have questions? Contact the Studio Webmaster specialists by phone or by leaving a request on the website, they will be happy to help and answer your questions.
